What's green and what's not?

Being informed is the first step toward making environmentally conscious choices andavoiding products and practices that don't live up to eco-friendly standards.If you want to have a positive impact on yourclients, prospects and employees, without having a negative impact on the earth, although the promotionalmarketplace is filled with products made from biodegradable, organic and recycled materials, there is also a great deal of "greenwash" as some suppliers advertise some products as eco-friendly without actually fittingthe bill.

Eco-friendly marketing puts money in your pocket.

For decades, the promotional marketing industry has been notorious for generating tons of paper for mailings that go right into the trash, as well as useless trinkets or giveaways that eventually end up in landfills. Well-planned promotional programs directed specifically to those who meet your ideal client profile will cut down this environmentally destructive waste considerably, while also reducing your advertising expenses. As an added benefit, targeting your market will dramatically increase your response totals, thereby generating a positive impact on your cash receipts. 
Be a green company

Integrating eco-friendly promotional material into your marketing mix will reflect your support for the green movement, support which your customers, prospects and employees will appreciate. As you continue to learn and adopt green practices in your business, you show respect for the earth’s natural resources and demonstrate that doing your share contributes to the preservation of these resources for generations to come.